Selling books is bread and butter for any author, and increasing numbers of independent authors are making their own website the hub of their publishing business, with other online stores as outposts.
“As a writer, why build your empire on rented land? Own and develop your real estate. Send readers to your website or your app — to anything you own.”
“Direct selling” is selling books to readers on your author website. It is one of the pillars of Self-Publishing, and most successful independent authors are doing this. Direct sales not only bring higher revenue, but also allow authors to learn more about their readers, create a direct relationship with them, and strengthen the author’s platform in numerous ways.
When you adopt a direct-selling mindset, your website becomes your central hub online. It’s the first thing that readers find in search engines when they Google your name. It’s where you establish your author brand. It’s where you begin the job of captivating and engaging them, offering them reader magnets that encourage them to sign up for your list and the opportunity to buy your books.
Readers are immersed in what you are about as soon as they arrive on your site. Its look, feel, and content encompass everything you do, who you are, and your promise to them.
Your aim over time is to build a sustainable business on your own and not put all your publishing eggs in somebody else’s basket. Using online retail stores like Amazon are also good, but the stores are designed to offer readers more books like yours. That gives the author little chance of maintaining a readership.
Selling direct is not the easy or quickest way to build your author business, but having your transactional website at the core of your book sales strategy is highly recommended. And like everything in self-publishing, it gets easier with more books.
Advantages of Selling Books on Your Author Website
- Better Income
- Paid Immediately
- Reader Connection
- Commercial Control
Check out our Author Website package here: https://blacktowerpublishers.com/author-website/
